Comprehensive suite across design, technology, marketing, data and AI.
Our Services
Design for Experience
01
101
Ecosystem Awareness
We believe good and sustainable design needs to take into account all stakeholders in the ecosystem & consider their interactions carefully. This foundational step provides a rich context for downstream design work and ensures that we are building on robust ground.
102
Customer Journey Research
Experience design is all about journeys. Here we do a deep dive into the journey of specific stakeholders in the ecosystem. Your product or service may cover a part of the journey. Looking at the complete picture in a structured manner builds a shared understanding and vocabulary for the team. We've seen teams effectively use this as a communication tool even beyond design.
103
Design Strategy
Our services provide valuable insights into user needs and preferences, helping to inform the design process. We also provide strategic guidance on user experience design, helping clients to create effective and engaging experiences for their users. Our team is proficient in user experience design and we strive to ensure that our clients' users have a desirable experience from start to finish.
104
User Goal Identification
Involves multiple rounds of interviewing stakeholders, to very crisply articulate the different user types for your product or service, and the underlying goals each of them have. Lays a robust foundation for subsequent UX design and validation activities. Known side effects include increased synergy between stakeholders and pivots to remarkably simplify designs.
105
Design Audit
A UX Audit involves examining your product and assessing its usability. This reveals actionable areas of improvement, allowing you to improve the way your customers interact with your product. We also conduct assessments of your design practice which helps identify root causes of poor design so that they can be addressed at a systemic level.
106
UX Design
Good design is a key to user engagement. Our data-driven approach helps you focus on growing your business or operation by removing friction from your users interactions. We work with clients to identify where their design may not be working well, then we work together to create a solution that scales easily.
107
Prototyping
When building things, and especially when building big and beautiful things, it's easier, cheaper, faster (and wiser) to change a blueprint than to change a building. Prototyping allows us to test our assumptions of why and how people may have issues with a product and figure out how to improve it, even before building the actual product.
108
User Testing
Testing early & often saves time & cost, reduces user friction and surfaces potential design issues before they can hurt your business. Methods include but aren't limited to Heuristic Evaluation, Usability Testing, A/B Testing, Heatmap & eye tracking based testing, moderated & unmoderated approaches.
109
Service Blueprinting
Service design is the activity of planning and organizing a business’s resources (people, props, and processes) in order to directly improve the employee’s experience, and indirectly, the customer’s experience. Service blueprinting is the primary mapping tool used in the service design process.
Business model generation (& refinement) is the process of optimizing a company’s business model to improve profitability and adapt to market changes. It involves evaluating key elements like value propositions, customer segments, revenue streams, national & world events and the client and their experience to identify areas for improvement. The goal is to enhance efficiency, competitiveness, and long-term sustainability.
202
Value Proposition Design
A product can be successful if it has the right impact on the customer's life and offers value to them. We work to understand nuanced customer needs, desires, and pain points. Clear value articulation catalyzes development of solutions that resonate and stand out in the market. As an outcome of this thorough approach, the product’s benefits align with customer expectations, driving demand and loyalty.
203
Opportunity Assessment
An opportunity assessment helps align the product with customer expectations, increases the likelihood of success, and ultimately drives business growth. We evaluate market needs, customer pain points, and business potential to identify high-value product opportunities for our clients. Based on robust analysis of factors like demand, competition, and feasibility we help organizations prioritize the most impactful ideas.
204
MVP Implementation
On the path to successful products, are multiple iterations to figure out most relevant solutions to customer problems. A Minimum Viable Product (MVP) allows a team to quickly test and validate its product concept with real users while minimizing time and development costs. With scientific approaches to feature prioritization, we work to identify a minimal feature set that delivers the highest value, test with users & incorporate feedback before launch.
205
Opportunity Solution Tree Modelling
Maps business objectives to potential solutions through structured exploration. Delivers value by connecting strategic goals to tactical initiatives. Includes problem space mapping, solution ideation, assumption testing, and outcome measurement. Essential for maintaining strategic alignment while exploring solution options.
206
Feature Prioritisation & Backlog Consolidation
Organizes and ranks product features based on value and effort. Creates impact through optimized resource allocation and development focus. Includes prioritization frameworks, stakeholder alignment, impact assessment, and backlog management. Critical for maximizing return on development investment.
207
Feature Specification & Product Documentation
Creates clear, detailed guides for product development and usage. Delivers value through improved development efficiency and product understanding. Includes user stories, technical specifications, user guides, and API documentation. Essential for consistent product development and successful user adoption.
208
Experiment Design
Creates structured tests to validate product decisions and assumptions. Provides value through data-driven insights and risk reduction. Includes hypothesis formation, test planning, metrics definition, and results analysis. Critical for evidence-based product development and continuous improvement.
209
Dual Track Agile
Balances discovery and delivery activities in product development. Creates value through parallel streams of customer learning and product building. Includes discovery sprints, delivery planning, continuous validation, and team coordination. Essential for maintaining innovation while delivering reliable products.
210
OKRs & Delivery
Aligns team efforts with strategic objectives through measurable goals. Delivers value through focused execution and clear success metrics. Includes objective setting, key result definition, progress tracking, and delivery management. Critical for achieving strategic outcomes and maintaining team alignment.
Branding + Digital Marketing
03
301
Brand Identity & Strategy
Creates a distinctive market presence through cohesive visual elements, messaging, and positioning. Delivers value by building recognition, trust, and emotional connections with customers, leading to increased loyalty and market share. Includes logo design, brand guidelines, tone of voice, and market positioning strategy. Essential for standing out in crowded markets and commanding premium pricing.
302
Organic & Inbound Marketing
Attracts customers naturally through valuable content, SEO, and relationship building. Creates lasting value by establishing authority, generating qualified leads, and building sustainable traffic sources without ongoing ad spend. Includes content marketing, blogging, email nurturing, and organic social media. Delivers better ROI than traditional outbound methods over time.
303
Paid Marketing & Advertising
Accelerates growth through strategic placement of targeted ads across digital and traditional channels. Provides immediate value through controlled exposure to specific audiences, measurable results, and scalable customer acquisition. Encompasses PPC, display ads, social media advertising, and programmatic campaigns. Essential for rapid market entry and growth.
304
Social Media Management
Builds and maintains brand presence across social platforms through consistent engagement and content strategy. Creates value by fostering community, providing customer service, driving website traffic, and increasing brand awareness. Includes content creation, community management, social listening, and analytics. Essential for modern brand building and customer relationships.
Software Engineering & Apps
04
401
Software Architecture
Designs robust, scalable technical foundations for applications and systems. Delivers value through future-proof solutions that support business growth, reduce technical debt, and optimize performance. Includes system design, technology selection, integration patterns, and scalability planning. Critical for long-term technical success and maintainable systems.
402
Application Development
Creates custom software solutions to address specific business needs and opportunities. Provides value through process automation, improved efficiency, and competitive advantages. Encompasses full-stack development, mobile apps, web applications, and APIs. Essential for digital transformation and business process optimization.
403
Security Engineering
Protects digital assets and data through comprehensive security measures and best practices. Delivers value by preventing breaches, ensuring compliance, and maintaining customer trust. Includes threat modeling, security testing, encryption implementation, and incident response planning. Critical for risk management and business continuity.
404
Quality Engineering
Ensures software reliability and performance through systematic testing and quality assurance processes. Creates value by reducing defects, improving user experience, and maintaining product stability. Includes automated testing, performance testing, quality metrics, and continuous integration. Essential for maintaining product reputation and user satisfaction.
405
Application Modernisation
Updates legacy systems with modern technologies and architectures. Delivers value through improved performance, reduced maintenance costs, and enhanced functionality. Includes refactoring, re-architecting, platform upgrades, and technology stack modernization. Critical for maintaining competitive advantage and operational efficiency.
Cloud & DevOps
05
501
Cloud Engineering
Designs and implements cloud-based infrastructure and services. Creates value through scalability, cost optimization, and improved reliability. Includes cloud architecture, infrastructure as code, containerization, and cloud-native development. Essential for modern, flexible IT operations and digital transformation.
502
Cloud Security
Protects cloud-based assets and data through specialized security measures. Delivers value by securing cloud infrastructure, ensuring compliance, and maintaining data privacy. Includes cloud security architecture, access management, threat detection, and compliance monitoring. Critical for safe cloud adoption and operations.
503
Site Reliability Engineering
Ensures system reliability and performance through engineering practices and automation. Creates value through improved uptime, reduced incidents, and efficient operations. Includes monitoring, incident response, capacity planning, and automation. Essential for maintaining high-availability services and user satisfaction.
504
Re-platforming
Migrates applications to new technology platforms while preserving functionality. Delivers value through improved performance, reduced costs, and enhanced capabilities. Includes platform selection, migration planning, data transfer, and system testing. Critical for technological advancement and maintaining competitiveness.
505
Cloud Migration
Moves on-premises systems and data to cloud platforms. Creates value through reduced infrastructure costs, improved scalability, and enhanced accessibility. Includes migration strategy, workload assessment, data transfer, and cloud optimization. Essential for modern IT transformation and operational flexibility.
Data & AI
06
601
Data Engineering
Builds and maintains data infrastructure and pipelines. Delivers value through efficient data processing, storage, and accessibility. Includes data pipeline development, ETL processes, data warehouse design, and data quality management. Critical for data-driven decision making and analytics capabilities.
602
Data Management
Establishes policies and practices for effective data handling. Creates value through improved data quality, compliance, and accessibility. Includes data policies, quality standards, metadata management, and data lifecycle management. Essential for regulatory compliance and effective data utilization.
603
Data Analytics and Visualisation
Transforms raw data into actionable insights through analysis and visual representation. Delivers value through improved decision making, trend identification, and performance monitoring. Includes data analysis, dashboard creation, reporting, and predictive analytics. Critical for data-driven strategy and operations.
604
AI Engineering
Develops and implements artificial intelligence solutions for business problems. Creates value through automation, intelligent decision support, and enhanced capabilities. Includes AI model development, integration, deployment, and monitoring. Essential for leveraging AI technologies effectively.
605
ML & LLM Ops
Manages machine learning and large language model operations. Delivers value through efficient model deployment, monitoring, and maintenance. Includes model lifecycle management, performance monitoring, version control, and infrastructure management. Critical for sustainable AI/ML operations.
606
Gen AI
Implements generative AI solutions for creative and analytical tasks. Creates value through content generation, process automation, and enhanced decision support. Includes generative model deployment, prompt engineering, output validation, and integration. Essential for next-generation AI capabilities and innovation.
