Design.
Build.‍
Maintain.

In the age of Apps & Artificial Intelligence, we help products, practices & people get to the next level.

Our Services

01

Design Strategy

Our services provide valuable insights into user needs and preferences, helping to inform the design process. We also provide strategic guidance on user experience design, helping clients to create effective and engaging experiences for their users. Our team is proficient in user experience design and we strive to ensure that our clients' users have an effective design process from start to finish.

02

Ecosystem Awareness

We believe good and sustainable design needs to take into account all stakeholders in the ecosystem & consider their interactions carefully. This foundational step provides a rich context for downstream design work and ensures that we are building on robust ground.

03

Customer Journey Research

Experience design is all about journeys. Here we do a deep dive into the journey of specific stakeholders in the ecosystem. Your product or service may cover a part of the journey. Looking at the complete picture in a structured manner builds a shared understanding and vocabulary for the team. We've seen teams effectively use this as a communication tool even beyond design.

04

User Goal Identification

Involves multiple rounds of interviewing stakeholders, to very crisply articulate the different user types for your product or service, and the underlying goals each of them have. Lays a robust foundation for subsequent UX design and validation activities. Known side effects include increased synergy between stakeholders and pivots to remarkably simplify designs.

05

Design Audit

A UX Audit involves examining your product and assessing its usability. This reveals actionable areas of improvement, allowing you to improve the way your customers interact with your product. We also conduct assessments of your design practice which helps identify root causes of poor design so that they can be addressed at a systemic level.

06

UX Design

Good design is the key to user engagement. Our data-driven approach gets you back on track to growing your business by getting your current customers talking about you. We work with clients to identify where their design is not working, then we work together to create a solution that scales easily. This allows us to test our assumptions of why people are having issues with a product and figure out how to improve it.

07

Prototyping & User Testing

Testing early & often saves time & cost, reduces user friction and surfaces potential design issues before they can hurt your business.

08

Webflow Development

Whether you need a site that generates immediate leads and sales or a mobile-friendly content hub, we can help. Our team will design a product experience unique to you and your customers.

Part one

Design for Experience

Our experience design process includes research, modelling, design, prototyping & validation. We design for service experiences that co-create value for all stakeholders within ecosystems.

Our designers bring rich experience of working closely within and around product, technology and business teams. We are equally competent & comfortable across building right things and building things right.

Part two

Software Engineering & Solution Building

The human centered design process considers things from 3 lenses: what's desirable, feasible, & viable. Our experienced engineering teams have a history of taking what is desirable, making it feasible, and doing so in a way that keeps it viable. Great software doesn't happen by accident. Our conscious code craftsmanship is based on best practices in the industry. It is time tested, cherished and celebrated by customers.

Part three

Application Maintainance

Time changes technology. Machines need maintenance, enhancements, evolution. Be it feature upgrades, security updates or other forms of work needed to maintain their edge in rapidly evolving times.

Our teams have a proven track record in successfully maintaining .NET applications and modernising legacy technology implementations.

Select Work

We work with passionate & purpose driven people to help them think differently. As partners, we help improve the journeys of their beneficiaries & customers, taking their mission to the next level.

Website Redesign

The team had identified several issues with the current website, including a lack of clarity, redundant content and inconsistent design elements. We worked closely with them to create a website with relatable content, grounded design elements and a founder friendly vibe.

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Client Experience

“Paritosh & team captured our intent, spirit, the emotions we wanted to evoke & translated it into great designs. They took the time to understand who we were, the personality of First Cheque & used it to form the foundation for design decisions. At each step, we could see how skilfully they struck a balance between what we wanted and the tenets of good design. Their timely & rich user testing helped tremendously in fine tuning minor details. They iterated extensively to get the site just right – down to the last detail. It was a delight for us to see that the website indeed was communicating exactly what we had in mind. Kudos! I happily recommend them.”

Prateek Agarwal

Investment Lead, First Cheque

Backing early-stage startups

Citizen Participation App

The National Education Policy promises to revolutionize education in India as we know it. However, NEP implementation is one of the top 3 challenges faced by schools today, owing to its novelty and nuance. We brainstormed how we might enable schools to adopt the NEP. We concluded that giving schools the ability to know exactly what they need to do and how far they've progressed in that journey would be key. As would be facilitating conversations among all stakeholders including parents. Thus, we created an app which modelled the policy, communicated it in an easy and friendly manner while enabling democratic debate about common challenges.

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Design Modeling Tooling

Solutioning teams often work with unvalidated assumptions, personal biases, struggle with expectation mismatches & gaps in communication. These challenges make many a product & design team struggle to meet customer experience expectations. A journey mapper enables teams to visualise the customer journey and step into their shoes. We came up with a simple, scalable, and fun way for teams to enhance empathy, synergy & communication in their day to day work, using the Journey Mapper.

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Client Experience

“Paritosh and I go back more than half a decade & I’ve seen him evolve over the years. With a unique combination of great design, business and humanity, interactions with him are impactful & memorable. I engaged Paritosh to understand customer psyche better during an early-stage product validation at udChalo. He led user research & design thinking workshops with stakeholders, and working closely with the inhouse product team, did a fantastic job mapping the user’s journeys. It really helped getting the entire team on the same page and gave us the insight to enable downstream business decision making. His leadership is a unique balance of intelligence, creativity, empathy and having him around will add value & enrich any organization.”

Varun Jain

Co-Founder, udChalo

Making life simpler for our soldiers

Enterprise Dashboards

Teams often search for answers to performance related problems without realising that in their own data they can find answers to their most pressing business challenges. We designed a metrics dashboard that makes data accessible to everyone and helps monitor team growth and make data driven decisions to hit company targets.

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Client Experience

“Paritosh & team captured our intent, spirit, the emotions we wanted to evoke & translated it into great designs. They took the time to understand who we were, the personality of First Cheque & used it to form the foundation for design decisions. At each step, we could see how skilfully they struck a balance between what we wanted and the tenets of good design. Their timely & rich user testing helped tremendously in fine tuning minor details. They iterated extensively to get the site just right – down to the last detail. It was a delight for us to see that the website indeed was communicating exactly what we had in mind. Kudos! I happily recommend them.”

Prateek Agarwal

Investment Lead, First Cheque

Webflow Implementation

Quoality's engineering team was spending too much time making insignificant changes to static marketing websites, slowing down their sprints & adding additional code to manage. We chose a cutting edge content management system to develop their website so that it was performant, requiring minimal management and saved tremendously on engineering time.

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Client Experience

“Working with team Levelworks was a fantastic experience! They were quick, attentive to detail and brought great domain expertise to the table. They were active listeners and rapidly understood our needs and goals. They are clear thinkers, who collaborate deeply with your team at all levels, communicate very well, and are effective at getting remote work right. Highly recommended!”

Akshay Dekate

Co-founder and CEO, Quoality

Hospitality Guest Experience Platform

Client Experience

“Paritosh & team captured our intent, spirit, the emotions we wanted to evoke & translated it into great designs. They took the time to understand who we were, the personality of First Cheque & used it to form the foundation for design decisions. At each step, we could see how skilfully they struck a balance between what we wanted and the tenets of good design. Their timely & rich user testing helped tremendously in fine tuning minor details. They iterated extensively to get the site just right – down to the last detail. It was a delight for us to see that the website indeed was communicating exactly what we had in mind. Kudos! I happily recommend them.”

Prateek Agarwal

Investment Lead, First Cheque

Competitive Testing App

The pandemic had forced everyone to operate digitally and to consider that online education may be the future. However, most platforms for online courses are suitable only for laptops or desktops. 79% of students use smartphones for online learning. Realizing this gap between demand and supply, we designed a mobile-friendly test design app for students, teachers, and administrators. Initial tests indicated that the app had very intuitive workflows and succinct yet potent reporting for all stakeholders.

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Client Experience

“Paritosh & team captured our intent, spirit, the emotions we wanted to evoke & translated it into great designs. They took the time to understand who we were, the personality of First Cheque & used it to form the foundation for design decisions. At each step, we could see how skilfully they struck a balance between what we wanted and the tenets of good design. Their timely & rich user testing helped tremendously in fine tuning minor details. They iterated extensively to get the site just right – down to the last detail. It was a delight for us to see that the website indeed was communicating exactly what we had in mind. Kudos! I happily recommend them.”

Prateek Agarwal

Investment Lead, First Cheque

Rebranding for AI

Kosh.ai initiated a rebranding initiative aimed at revitalizing their image and aligning it more closely with their advanced technological solutions. The current website and logo seemed outdated and no longer resonated with their progressive ethos. We worked closely with them to redesign their logo and branding, create mockups for the website, and develop a fully responsive website.

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Client Experience

“Paritosh and the team understood our needs well, were flexible to accommodate requests and worked closely with our team to deliver our website to our expectations. They are responsive, detail oriented and helped us craft a unique brand and versatile website. They are creative, competent, and thorough with their work. Working together was a great experience.”

Ravi Bhardwaj

CEO & Co-Founder at Kosh.ai

Automating financial reconciliation with AI

Client Experience

“Paritosh & team captured our intent, spirit, the emotions we wanted to evoke & translated it into great designs. They took the time to understand who we were, the personality of First Cheque & used it to form the foundation for design decisions. At each step, we could see how skilfully they struck a balance between what we wanted and the tenets of good design. Their timely & rich user testing helped tremendously in fine tuning minor details. They iterated extensively to get the site just right – down to the last detail. It was a delight for us to see that the website indeed was communicating exactly what we had in mind. Kudos! I happily recommend them.”

Prateek Agarwal

Investment Lead, First Cheque

Website Redesign

A jute and linen company sought a website redesign to better showcase their sustainable products and modernize their online presence. Their previous website felt outdated and lacked the user-friendly interface necessary for effective customer engagement. We worked closely with the company to create a visually appealing, fully responsive website that reflects the natural and eco-friendly essence of their brand. The project included refreshing the brand's aesthetics and developing a seamless, functional web experience that caters to their customers' needs.

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Client Experience

“Paritosh and his team were truly empathetic to our needs and one of the kindest set of people I have worked with. They were extremely patient and professional in their conduct. They came up with very unique and creative ideas which delighted our team time and again. They truly care about the impact their work makes and are genuinely passionate about making the world a better place.”

Ashwin Srisailam

Co-founder, Ahhaa

Help-engine to feel better

DIGI Workflow App

In the ever-evolving realm of educational technology, our team collaborated with ValEd to enhance the user and service experience of a comprehensive Program Digitization & Management system. This initiative delivered an intuitive, streamlined, and immersive platform tailored for educators, administrators, and all stakeholders in the educational journey.

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Meet our team

Our team along with our specialised partner network delivers exceptional & integrated value to clients and stakeholders.

Paritosh Chhibber

Founder

Focusses on Co-creating Impact

Nitika Pandey

Product Manager

Focusses on Delivering Value

Om Tiwari

Designer

Focusses on Journeys & Interactions

Snehal Dhadiwal

Community Builder

Focusses on Bringing People Together

Rajendra Godhade

Technologist

Focusses on Making things Work

Implementations

Webflow

A no-code website design and development platform that allows users to build fully responsive websites without needing to write code. It provides a visual canvas and CMS for easy content management, making it ideal for designers who want full creative control.

Shopify

Comprehensive e-commerce platform that enables businesses to set up online stores and sell products. It offers various tools for inventory management, payments, and shipping, making it a popular choice for online retailers.

Open Source

Flutter

An open-source UI framework by Google used for building cross-platform mobile, web, and desktop applications with a single codebase. Flutter offers rich pre-built widgets and fast development capabilities.

Open Source

Plasmic

A visual design tool for building websites and apps, allowing seamless integration with React and other frameworks. It enables designers and developers to collaborate and build components or entire pages visually while maintaining control over the code.

Open Source

ERPNext

An open-source enterprise resource planning (ERP) software that helps businesses manage operations such as accounting, inventory, HR, and more. It offers a customizable platform suited for various industries, including manufacturing, retail, and services.

Engineering & Technology

Our work leverages multiple tools & technologies to help bring our clients' vision to life. These range from technology libraries to design tools and product frameworks. Some are shown here, along with the kind of cost and time efficiencies they have helped us drive.

7x

Faster Time to Market

50%

Reduced Total Cost of Ownership